Our prototype received 82% user adoption through user testing

Purposeful needed a minimum of 70% user adoption in user testing to get their next round of funding. I led this project supported by a junior designer, a user researcher, and the team at purposeful. We translated their goals and ideas into functional flows, pages, and interactions, then created lots of highly interactive prototypes to validate through user testing. The final prototype achieved 82% user adoption through testing and Purposeful was able to get their next round of startup funding to begin building the platform.

The insights we gained through user testing was invaluable. We learned what things dissuade users from donating to charitable organizations using our platform and what tools and info they needed to be able to trust that their donation was going to where it was supposed to go. We used testing to eliminate entire features from the platform and to A/B test variations of particular designs.

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Bringing a big idea to life

A startup with a big idea with potential to change the entire non-profit space. People seem to have a hard time evaluating and selecting the organizations that they choose to donate to. Purposeful was on a mission to make donating easier by surfacing the information that donors use to evaluate organizations and creating new ways for people to donate that align to the modern day.

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A philanthropic fintech startup (backed by Bill Gates) needing to validate their core value

Purposeful had just pivoted from a slightly different philanthropic fintech concept to a new donation based direction. In order to maintain their funding they needed validate the new direction through user testing and achieve a high rate of user adoption.

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